With competition growing and regulations changing from state to state, there is a lot for “enthusiasts” to think about when developing their custom weed bags with logo, retail display, and marketing. The top quality of your product alone is not nearly enough – you must grab the attention of and enlighten the customer within the retail environment to raise your market share and make meaningful sales.
Tips for designing your own custom weed packs
Know the Rules Where You Live
It appears obvious, yet ensuring you keep up-to-date with the regulations in the state you live and deliver your product is important. Each has its own set of regulations and laws and they all are different somehow.
Improve shelf presence
Safety and security are top concerns for cannabis sellers. By regulation, all dispensaries have cannabis products locked up – which means cbd containers are the standard in this environment. Because of the space restrictions this makes, brands must optimize their existence with a portable and discreet visual retail display screen, maximizing their constricted property behind the glass.
Branding is key
Primary packaging in the cannabis market is fairly similar in shape and size throughout the brand- from Mylar bags, containers, and jars. Because of these similarities, well-crafted branding is the most effective way to stand out among the rest on the shelf. Including print directly to your custom resealable bags or attaching a colorful tag is an outright must attract consumers. That doesn’t mean your product needs to be the “loudest” one on the shelf – many designer cannabis brands are selecting clean and easy looks, which translates to an easy alternative for shoppers.
Consider Your Packaging’s Production Timeline
Since packaging plays such a huge role in your product’s retail success, with any luck you are planning for its production time- you can’t afford to. Commonly printed packaging can take over a month to create. The good news is that digital print can deliver on projects in just 10-14 service days. Do not give your packaging the short end of the stick and consider it at the last minute.
